The Most Common Types of Packaging Materials

 

Living in a world where things are shipped day by day from all around the world to the place you want. For the safer reach of the packages, it has to be ensured that the right packaging is used. And this can only be done by right packaging materials that will allow the safe reach of the goods. With proper packaging, the goal of making a brand name and achieving customer satisfaction is fulfilled.

Proper packaging is a fundamental part of the whole process cycle in production. Different packaging materials have different ways to safeguard the product. You have to think about the whole process of packaging and how the goods will transit. This helps to ensure that how right packaging material can enable goods to reach their destination safely. 

Let’s delve into the blog and see different and common packaging materials. 

Importance of Packaging

Packaging helps in many different ways other than protecting the goods. Here are some of its importance- 

• Packaging is the first impression in the eyes of the user. That is the reason why packaging has to be sturdy and good enough. 

• It enables to promotion of a brand if the packaging has labels of the company’s name. As it boosts the visibility of the brand name in the market. 

• It creates an unboxing experience for a customer. A well-designed packaging will make them happy when they receive a product. 

• A protective packaging keeps products safe during the time of transit and prevents any outer damage

• It allows stacking goods together in units in one place. 

• Through a proper packaging chain, the distribution of goods becomes convenient. 

• The information regarding the product and its handling is clearly mentioned on the box that shows how it is to be handled. 

Types of Packaging

Good quality packaging ensures customer satisfaction by allowing goods to be delivered safely and securely. Here are the basic packaging types:- 

Primary Packaging 

This packaging has a direct touch with the product. The primary purpose of this packaging is to hold products against any moisture or damage. This is the first and foremost layer of the product packaging. The packaging includes materials like- cans, pouches, and bottles to hold canned food, grains, milk bottles, fruits, and vegetables. This type of packaging always attracts customers’ attention and makes a product easy to handle. It also makes a product look more appealing. 

Its advantages 

• It preserves and secures products from any moisture and light to retain their shelf life and freshness.

• Protects products from any damage or bump during the time of transit. 

• Maintains the integrity of the product by keeping it fresh and safe from contamination.

• Plays a key role in maintaining hygiene through the airtight sealing of the packaging. 

Secondary Packaging 

Secondary packaging surrounds the primary packaging. It is the outer packaging that stores the products during the transit. This type of packaging works like an extra layer of protection for the goods. If any mishandling or dropping of the package happens then secondary packaging protects the product. Some examples- paper boards, plastic boxes, and cartons.

Its advantages 

• Makes the product easy to handle and safe to store. 

• Catches attention to the labels and brand name. This enhances the brand name in the market and makes a strong impact. 

• Prevents primary packaging from any damage during the time of transportation as it holds the products safely. 

• Enables the product to bundle up together for delivery and protects goods by shielding it from any outside fluctuations. 

Tertiary Packaging 

The final and huge piece of packaging is tertiary packaging. It is used for shipping the volumes of goods to protect the manufactured goods. It basically protects both primary and secondary packaging. It groups the same product boxes and bundles up. To protect goods is not its sole purpose but to help in handling them during transportation. Some of its examples are shrink wraps, wooden pallets, and large cardboard boxes. 

Its advantages 

• Protects goods from dust, moisture, damage, and other environmental factors during transportation.

• It makes the distribution of goods more efficient as the packages are grouped together into units. 

• Materials are reusable so it is somewhat cost-effective too. 

• It facilitates the handling, loading, and unloading of the final products which enhances convenience. 

End Note 

Product packaging is a reflection of the brand and how much it values customer satisfaction. It is the main marketing tool currently used which is why sellers tend to enhance their product packaging. This is the reason why many brands keep on enhancing their packaging designs, fonts, and colors. 

The role of primary packaging, secondary, and tertiary packaging make sure that a seamless transit takes place with protection of the product from any external damage or contamination. Further, it makes distribution and logistics easy and more effective as it limits the movement of goods inside. With the right materials, a brand becomes more representable and can be interactive through the packaging.